Artistes from across genres such as spoken word poetry, stand-up comedy, music covers, choreography to short films are exploring platforms like YouTube to put out their work in public domain.
As content creators, artistes use YouTube as an effective channel of communication which also pays rich dividends and gives them an opportunity to be a full time YouTuber.
With more edgy and fresh content on the web being created, its popularity seems to be taking over television.
One such recognised face and YouTube sensation is Aashqeen. The content creator, who enjoys a subscriber base of 2.2 million is ready to commence another project, a web-series titled SUPERSTAR: The Chant Launda.
Aashqeen who is known for some of his iconic videos like Inteqam, The Interview, Aashqeen meets Sapna, Never Judge Too Quickly aims to become India’s favourite YouTuber against the will of his parents.
Inspired by his own journey, Aashqeen shared a trailer to give a peek into the daily struggles and challenges faced by a YouTuber. Superstar:The Chant Launda will explore questions around considering YouTube as a full time career.
The trailer shows Aashqeen who play Raunak Pandey, a failing engineering student from Allahabad who struggles to start his own channel in the small town. The trailer gives a glimpse into his family life and a coming of age story with an impressive background score.
The web series will be available on Aashqeen’s YouTube channel Aashqeen and his Facebook page @aashqeen1.
The first episode will be out on April 19.