Women group venture into business sucessfully

Women group venture into business sucessfully

Dimapur, July 22: In a significant development for the traditional Naga handicrafts and attires industry, a group of women from Dimapur, who took a loan of Rs 1 lakh last year to venture into the business, landed themselves in deals from nine different cities from nine different states of the country worth close to Rs 12 lakhs in less than a year.
The SHG “Donthao” which means “to rise” comprises of 14 housewives who live in close proximity at Rongmai Village, Chungajan, Dimapur came together in the year 2013 and till late 2018, they functioned on their own, investing their own money and time, and it was only last year when the group approached TOKA Multipurpose Cooperative Society Ltd to take their initiative forward, and was granted a loan of Rs 1 lakh. They were also provided a sewing machine and trainings.
A happy Peijai Kamei, former a member and former secretary of the group explained, while interacting with the media fraternity here at the premises of TOKA Multipurpose Cooperative Society Ltd that it wasn’t easy to reach where they have and there were times when they had pondered about disbanding, and if not the guidance of the elder members of the group, it would have happened.
All the members of the group belong to the Rongmei tribe and the eldest members is of the age 70 years.
The group doesn’t have an office and functions from the house of whoever the president is and they meet regularly to divide the works and discuss the way ahead. In the beginning, they used to sell their products only in the locality and received good response, and now they are all toiling to deliver the products they have been asked to complete within four months.
Kamei also said that over the years, they participated in exhibitions in Dimapur, Guwahati, Shillong, and Gujarat and the exhibition in Guwahati was particularly very positive.
Answering with what objectives they had decided to start the SHG in the first place, Kamei said that they wanted to earn as well as leave an example to their children about the importance of work and their families have been always supportive. Besides, the entire thing took off after TOKA MPCS got involved and directed them where to go, which persons to meet, and how to deal, she said, adding they got the loan at the cheapest rate and without any hustle.
The group not only sells the traditional products they make which include shoulder bags, baby frocks, jewelleries, waist coat, etc., they also use the same products as, according to Kamei, it doesn’t appear good to sell a product which they themselves don’t use. Their most demanded products are shoulder bags, baby frocks.
For now, the group is busy to deliver the orders and hope that this would result in further business and everyone in the group as well as TOKA MPCS is thrilled at the progress of the group as well as the leap the Naga traditional attires and handicrafts has made.
The cities from which they have received the orders are Jaipur, Mumbai, Kolkata, Bhopal, Hyderabad, Dehradun, Bangalore, Delhi, and Bhubaneswar.
(Page News Service)