Dimapur, June 17: Advisor for Food & Civil Supplies, Legal Metrology & Consumer Protection, Pukhayi today stated that ‘Direct Selling’ can open avenue for entrepreneurs in Nagaland where industrialization is yet to take off.
“In a state like Nagaland where the industrialization is yet to gear up, Direct Selling can open up avenues to one’s entrepreneurial journey”, he said while speaking in a webinar organized by CII on June 16. Pukhayi said direct selling has also “empowered women in a significant way right since its inception and that has been instrumental in employment generation for many Indians who lost their jobs due to the pandemic.”
Speaking on the occasion, Prof Bejon Misra, International Consumer Policy Expert & Honorary Professor of National Law University, Odisha emphasized on the need of raising consumer awareness in Nagaland.
Rajat Banerji, vice president – Corporate Affairs and Chetan Bharadwaj, General Manager, Indian Direct Selling Association threw light on various advantages and opportunities being offered by Direct Selling. According to a report of the Indian Direct Selling Association, during the fiscal year 2019-20, direct sellers of Nagaland, most of whom are women numbering around 42,000, collectively generated businesses worth Rs 100 crores.
Earlier, Hokhuli Sema, chairperson, CII Nagaland State Council & CEO Faith Hospital highlighted the various positive features of direct selling
The webinar was moderated by Dr Aotoshi, past CII Chairman & CEO, Window Media and attended by a number of participants. (Page News Service)