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Tours operators play key role in tourism sector: Advisor Yeputhomi


Kohima, February 24: Nagaland Advisor for Tourism and Art & Culture, H Khehovi Yeputhomi today said that tourism has made major contributions in the field of Art, music, sports while promoting cultural awareness and preserving traditional values.
Addressing the first North East Tour Operators Meet organized by Nagaland Tourism Department and supported by North Eastern Council, Yeputhomi said, “The purpose of the programme is to have better co-ordination and understanding, building relationship, promotion of North East State to outside world and doing business through B2B model.”
Expressing that world tourism is the largest single item of international trade today, Yeputhomi said everyone benefits through tourism as it is vital to the local and state economy and it is a major industry in North East India and throughout the world.
Tourism boosts our economy, employs thousands of people, enriches our businesses and pays for important public services
In India, he said tourism generated 9.2% of India’s GDP in 2018 supporting 42.673 million jobs. Tourism is predicted to grow at an annual rate of 6.9% by 2028, and thereby contributing up to 9.9% of India’s GDP, he said.
Maintaining that tours operators play a key role in the tourism sector, he said they are also known as the image builders of a country.
Today, tour operators have become highly competitive and they endeavor to achieve a high volume of turnover, and maximum International and domestic market share by effectively operating, he said.
Moreover, the success of many developed and developing nations as tourist destinations depend heavily on a tour operator’s ability to attract tourists, development and promotion of tourism plant, diversification of tourism product and their social responsibilities to develop a remote and backward area, he said.
The entire North East, Yeputhomi opined, is an area of beauty and variety.
It is a land of majestic mountains crowned with peaks of sapphire blue and all its brooks and pools are filled with ambrosial water while it is also a land with woods and tress of fruits, and orchards and of groves filled with silence, he said.
Northeast India is a haven for tourists, beckoning those who need to relax and unwind, he said, adding that for those who yearn for adventure and excitement these are to be found in discovering and exploring the wild life of the area.
“We have the ability to make North East as one of the major hotspots for tourism not just in India, but in the world,” he said.
The Advisor was optimistic that North East can promote environmental tourism which can be beneficial and sustainable at the same time, make our stay on earth a blissful and meaningful experience.
Yeputhomi expressed hope that the meet would open up more opportunities and strengthen the bond of friendship and spread the values of tolerance and empathy amongst the North Easterners and between all human races.
Advisor of North East India Tour Operators Association (NEITO) Arijit Purkayastha spoke on the importance of being approved tour operators of the region with Ministry of Tourism. In addition to state government tourism department approval of Ministry of Tourism will help tour operators of the region to be in the mainstream and also give market visibility scheme, which will benefit in marketing development scheme and most importantly their company will be listed in MOT website, participate in various road shows across India and world and thereby their company can have credibility among the Foreign Tour Operators and also Indian tour operators.
Additional Secretary Tourism Martha R Ritse delivered the welcome address while Tourism Director Akhale Vizol chaired the inaugural session. Special number was presented by Medolü Tetseo & Sezhokholü Veyie while Additional Director Tourism Ajanuo Belho.
During the day long meet, discussions were held on NE destination development through Niche Tourism, Holidays and experience of NE – The next great untapped market, North East Connect and Promotion of Act East Policy through Tourism. (Page News Service)