Monday, April 19, 2021
Page Mail

Too many milk-variants by Amul confuse consumers

Dear Madam,
Milk-giant Amul has added a new milk-variant under brand-name Buffalo in addition to earlier existing variants under brand-names Gold and Diamond. All these three variants are apart from cow-milk and several other low-fat variants. Apart from cow-milk, all other variants should therefore be processed from buffalo-milk, in case some of milk-brands are not made from milk-powder. Amul should print on its all milk-packs if milk is packed and processed after procuring natural milk, or some of these are made from milk-powder.
Now are three variants namely Gold, Buffalo and Diamond priced respectively at rupees 53, 55 and 57 per litre respectively with varying fat-contents increasing with price with newly added under brand-name Buffalo unnecessarily confusing consumers.
Even pricing-system of Amul is very confusing with Gold-brand milk priced at rupees 53 per litre, has printed Maximum-Retail-Price MRP at rupees 324. Evidently purchasing six one-litre packs will cost just rupees 318. Bigger six-litre economy-pack must cost below rupees 318. Interestingly while all other milk-packs are sold at printed MRP, this six-lire economy pack with printed MRP of rupees 324 is commonly available at just rupees 315. Amul has not cared to respond to advisory from Department of Animal Husbandry in this regard.
All milk-products should be compulsorily packed in either units of like 100, 200, 500 millilitres and thereafter in packs of 1, 2, 5, 10 litres etc rather than in non-metric irrational units like 180, 250. 400 or 450 millilitres or six litres.
Madhu Agarwal
Dariba, Chandni Chowk, Delhi