Today the use of social media has emerged as a new norm in routine activities. It’s basically one of the wonders of technology that has provided us seamless convenience of being able to communicate instantly to someone across the world, send a quick text to arrange plans with a friend, post a picture for family to see, or the ability to reconnect with someone. Everybody is free to post anything from any place in the world on the social media network and in a jiffy people come to know about even small and insignificant happenings taking place at a geographically remote location. As far as ‘news’ content is concerned, we see a lot of stuff, surprisingly even a domestic dispute, on this network going viral. There is no doubt that power of social media is enormous and makes things/ happenings viral. But what is the impact of these viral posts? The first thing is that people across the globe get to know about the situation. Most of them do talk about the incident and even they comment on such posts. We may even see a debate ignited on the social network sites. But all this ‘viral theory’ loses steam after few hours. The reason is bombardment of other posts from the other innumerable players engaged on the social network platform. The posts are uploaded at lightening speed, which most of the times either makes one to lose sight or force them to ignore these posts. The thing is social media networks successfully engage people, but there is a question mark on its social impact on the communities and societies which it can trigger. If we analyze the posts uploaded on this platform, most of the times we come across such stuff in the form of a rant, a vent, or just a form of seeking validation for thoughts posted by the social media activists. Yes, we create a lot of ‘friends’, ‘followers’ and ‘likes’ through the content posted on these sites. Unfortunately, we have fallen to a trap of negativity and falsehood while being on the platform, as negative and sensational content lures the audience to check your posts. We measure the success of our posts in terms of huge audience. If we go by this theory that our posts attract huge audience on the social media sites, then we seem to be in control of our audience as it’s our discretion to allow them to be our ‘followers’ or ‘friends’. But, actually, it’s not so. It’s the audience which controls us. It’s their judgement and response to our posts which defines us as a personality on this platform. In fact we have become addicts like a drug addict to measure our self esteem on the basis of the comments, shares and likes we get for our activities on the social media. If we don’t get desired attention for our activities, we feel a sense of being alone or left out. And that’s exactly why social media is so appealing to everyone. It’s a simple psychological need to want to fit in and feel accepted. Wanting to feel accepted isn’t wrong, it’s how we go about it in this generation that is damaging. Indeed one must not be a victim of illusion of a perfect life while playing on social media with his/her appointed audience. You may have created an online empire where your audience worships you and shower appraisal and compliments constantly on your posts. Be sure, it’s not real. You are in a virtual world. As someone has rightly said, “A strong self-esteem is not destroyed by others and low self-esteem is not built by others.” Just do a reality check while browsing social media sites, be it Instagram, Facebook or Twitter. It is probable that most will conclude that they are wasting so much time flipping through with nothing to gain. Here, it is not to say that one must be against the use of social media. The only thing is to realize its enormous power for creating impact on the society for betterment. It’s a perfect platform to transform societies in line with the contemporary world. The need is we should not allow ourselves to get distracted from our own present and not allow ourselves to focus on other’s pasts.