Tuesday, May 18, 2021
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Significance of National Consumers Day

The significance of “National Consumer Day” is that on December 24 in the year 1986, the Consumer Protection Act, 1986, had received assent of the President of India. The Act is considered to be a historic milestone in the country. Every year 24th December is observed as “National Consumer Day” and the observation of the day provides an opportunity for highlighting the importance of the consumer movement and the need to make the consumer more aware of their rights and responsibilities, particularly in the rural areas. This year the Nagaland Voluntary Consumers’ Organisation(NVCO) had conducted a week-long observance of National Consumers Day from 18th -24th Dec, 2019 along with several other associations and unions on consumer awareness related to Food Safety, backdoor appointment, illegal taxation at the check-gates and on highways, Food Security, Public Services Delivery System, etc. The Organisation has also received several complaints such harassment on fund-raise, deficiency services and defective goods, illegal collection of cash/taxes, unsafe food in the market where members of Jakhama Baptist Fellowship Kohima bought chilly powder at Sukozie market(BOC) Kohima for its Jubilee feast and a sample was sent to State Health & Food Laboratory Kohima for testing and the result was mixed with oil soluble which is harmful and for which the NVCO warned the market particularly the sellers, backdoor appointment including the department of Works & Housing(NPWD), 11 posts of Family Welfare Assistant(FWA) of Health & Family Welfare department, Forest department, etc. The President of Nagaland Voluntary Consumers’ Organisation(NVCO) Kezhokhoto Savi stated that the responsibility of this rests with all of us, and more particularly with the government agencies and the state government has to play a vital role for promoting welfare of consumers and protection of their rights. The NVCO appeal to every citizen/consumer to always remain alert while buying goods and availing services. The NVCO assured the citizens that the organisation will continually fight for the interest of consumers and it is all set to reach out the rights of the consumers to every nook and corner in the state. Consumer disputes redressal agencies(popularly) known as consumer forums are set up under the Consumer Protection Act, 1986 as District, State and National level to provide simple and inexpensive quick redressal against consumer complaints. A consumer can file complaint in the consumer forum against any defective goods purchased or deficient service rendered including restrictive/unfair trade practices adopted by any trader/person. Normally a complaint is to file within two years from the date on which cause of action arose. The consumer forum/commission has the power to order removal/replacement of defect/deficiencies in goods and services, refund of price paid, compensation for loss/injury suffered, discontinuation of unfair/restrictive trade practices, withdrawal of hazardous or unsafe goods or award adequate cost to parties etc. Therefore, do not hesitate to call up Nagaland State Consumer Helpline Toll Free No. 1800-345-3701 or approach the consumer forum or state consumer disputes redressal commission to assert your rights, whenever necessary. Only alert consumers can protect themselves and the society from the exploitation of Trade & Industry. Remember, your own welfare now remain in your own hands.
While observing the National Consumers Day on 24th December i.e Christmas Eve the NVCO wishes every consumer/citizen a Merry Christmas and a prosperous New Year
Press & Media Cell, NVCO

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