Kohima, November 6: The Agriculture Produce Marketing Committee (APMC) Kohima under Nagaland State Agriculture Marketing Board (NSAMB) in collaboration with Directorate of Sericulture and Directorate of Fisheries and Aquatic Resources today facilitated market avenue to the farmers of Kohima district by conducting sensitization programme on ‘Market-led Extension cum Sales Day’ at Super Market area here.
Farmers from 18 villages under Kohima district turned up with Seyie Auto sponsoring prizes for winners of agricultural products, which include Pumpkin- Zerüüno (Jotsoma), Flower- Neibano (Jotsoma), Banana- Thejasenuo (Kezoma), Local Beans- Jamvii (Kijümetouma), Potato- Kiesa Khroto (Kigwema), Carrot- Kinuseno (Khonoma), Ginger- Menei (Kijiimetouma), Squash- Kobuno (Kijümetouma), Guava- Zasenyiino (Khonoma), Local Tomato- Avino (Nanprantsu), Sugarcane- Seyievino (Kijümetouma), Vanaraja chicken- Asano Seyie (Khonoma) and Silveroter chicken- Sekhoii Savino (Khonoma).
Gracing the function, Kohima Municipal Council (KMC) administrator Kovi Meyase encouraged the farmers take up organic cultivation on large scale while also urging the vegetable vendors to decrease their business activities on footpath but to occupy the market space designated for them.
Talking on the topic “Market-led Extension,” Assistant Chief Technical Officer (Agriculture Extension), Krishi Vigyan Kendra, Kohima, Longma Yanger said that “Market-led extension can serve as a tool for effective delivery of adequate and quality information to farmers for effective decision on production and marketing issue so as to realize an optimum return for their investment without jeopardizing the need of the future generation.
Stating that sustainable agriculture can be realized by the intervention of market-led extension system, he said, “This can be achieved through capacity building of farmers to realize optimum returns for their produce. This will in turn help in minimizing the production costs as well as improve farmer’s products through value addition,” he said.
He opined that extension functionaries need to work more on the area of marketing through the use of extension strategies in order to disseminate not only production but essentially marketing related information for holistic sustainable agricultural development.
He said the paradigm shift of present agriculture scenario especially in India context as well as globally spurs for all hands to be on desk transform agriculture sector to into worthwhile and profit oriented business through the intervention of Market-Led extension.
He said farmers which are producer and the almost receiver of the shocking wave in the sector must be taking care of in terms of building their capacity to face the challenge of the hour.
“Indian agriculture has been characterized with high input cost, lack of access to quality information especially information about markets, lack of labour as a result of rural urban migration, lack of infrastructure facility, larger number of market functionaries, lack of grading and standardizing, good storage facilities, lack of market intelligence among others which resulted in high marketing cost and minimum share in consumer’s rupee,” said Yanger.
He maintained that Market Led Extension has a great potential in paving wave for optimum production on a sustainable basis considering the current trend of challenges in process of food production globally, adding that with the new functionary role of extension personnel under Market Led Extension, future success can be guaranteed for Indian agricultural development.
Yanger also called for use of new extension approaches involving productivity to profitability, subsistence to commercial agriculture, commodity-oriented to farming systems orientation, local market to export market, seasonal production to round the year production, mono-cropping to multiple cropping and so on.
“Market-led extension approach can be the perfect mechanism for reaching the doorsteps of our farmers,” he said.
The function was chaired by Kohima APMC member Kekhrievolie while vote of thanks was proposed by Kohima APMC member secretary Tia Jamir. (Page News Service)