Dimapur, February 8: Piaggio India on Saturday announced the launch of its TVC campaign “Maxify Life” for its Premium Aprilia SXR 160. The TVC campaign depicts the philosophy of Aprilia SXR 160 which is a true maximiser, empowering its riders and Maxifying their lives at every occasion.
The TVC is a glimpse into the everyday life of this new generation audience, showcasing, how the Aprilia SXR 160 has passionately fused into their lives. The film shows a protagonist, who is talking over a phone in his elegant office, about to ride home on the stylish and comfortable Aprilia SXR 160. As he rides the Aprilia SXR 160 through the beautiful city enjoying his ride filled with great performance with an evening glittery sunlight reflecting on his SXR, enhancing the presence on the road and elevating his mood. As he reaches his apartment building, a plush skyscraper, he rides the SXR directly into the elevator, which opens into his living room, where a surprise is already waiting for him.
The TVC campaign will reach the target audience reflecting the essence of the all new Aprilia SXR 160, establishing the premium quotient and enriching the philosophy of “Maxify Life!” (Page News Service)