Dimapur, December 22: The Nagaland Voluntary Consumers’ Organisation (NVCO) officially launched the week-long consumer awareness campaign on December 18 at the office building of Nagaland State Consumer Helpline, D-Block, Kohima.
National Consumer Rights Day is observed every year on December 24.
Launching the awareness campaign, NVCO president Kezhokhoto Savi stressed on right to safety, saying consumer right to safety is as vast in its purview as the market reach itself. “It applies to all possible consumption patterns and to all goods and services,” he said.
In the context of the new market economy and rapid technological advances affecting the market, the right to safety has become a pre-requisite quality in all products and services, said Savi.
Stating that right to food safety is an important consumer right since it directly affects the health and quality of life of consumers, he said safety of natural food products is also a growing concern due to increased chemical inputs in farms, resulting in contamination of food supply with pesticides and chemicals.
This poses a grave danger to consumer health. For non-vegetarians, the problem is even more serious since food animals are being fed anti-biotics to fight diseases among animals and boost their growth. Consumers need to become accountable for their consumption patterns and their serious environmental and economic implications, he added.
(Page News Service)