Dimapur, October 22: Building on Airbnb’s commitment to harness the potential of the tourism sector in India’s North-East region, Airbnb signed a Memorandum of Understanding (MoU) with the Department of Tourism, Government of Nagaland in Delhi today. The signing event was held in presence of Khehovi Yeputhomi, Advisor, Tourism and Chris Lehane, Head of Global Policy and Communications, Airbnb and others.
Through the MoU, the parties aim to help build a sustainable tourism ecosystem that benefits local communities and promote prominent events like the Hornbill Festival.
Key elements of the partnership include skills development workshops, jointly conducted by
Nagaland tourism and Airbnb, for existing and potential hospitality entrepreneurs; promotion of key festivals and underserved areas in Nagaland and share best practices to create a conducive regulatory environment for home sharing in the state.
As part of the partnership, Airbnb was also announced as the official ‘Alternate Accommodation Partner’ for the week-long Nagaland Hornbill Festival. Held each year in December, the festival offers unique, authentic and immersive experiences attracting domestic and international tourists. While the festival is already one of the top tourist attractions in Nagaland, Airbnb will help further promote the festival to its audience of international travelers.
Announcing the partnership, Chief Minister, Neiphiu Rio said, “Considering that North-East India is the country’s gateway to South East Asia, the integration and development of the region is crucial for India’s continued progress.”
Through the partnership with Airbnb, the Government aims to create a more inclusive tourism sector in Nagaland that empowers local communities by creating skilled micro-entrepreneurs and build a sustainable homestay ecosystem. Nagaland is a treasure trove of tourism, offering a plethora of unique experiences and Airbnb’s global platform will augment the tourist growth rate. As our official accommodation partner for Hornbill Festival, we look forward to working with Airbnb to welcome more international and domestic tourists to Nagaland,” the CM said.
“This MoU demonstrates how Airbnb is working hand in hand with the government to promote the North-East. There is so much potential for the State of Nagaland to develop a healthy and sustainable tourism industry that delivers economic benefits to local communities,” said Chris Lehane, Head of Global Policy and Communications, Airbnb.
(Page News Service)