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Nagaland gears up for Hornbill Festival from Dec 1

Nagaland News

KOHIMA, NOVEMBER 25: With the easing of COVID-19 pandemic after a gap of a year, the Nagaland Tourism Department is all geared to host the 22nd edition of the Hornbill Festival, the State Government’s annual tourism promotional event, from December 1 to 10, at Naga Heritage village Kisama, some 12 kms from the State capital.

Announcing this in the ongoing session of the State Assembly here Friday, Advisor for Tourism Khehovi Yepthomi said for the past 21 years Hornbill Festival has been brilliantly showcasing the cultural canvas of Nagaland.
“Rightly dubbed as the ‘Festival of Festivals’, the Hornbill Festival has proved to be one of the rarest kinds in the world drawing the interest of visitors from all over the world”, he said.
This festival is not only just an annual cultural affair of mass get-togethers but a window to experience the unique identity and cultural legacy of our rich Naga traditions which also provides opportunities for the local economy to flourish”, he said.
Highlighting the significance that Hornbill Festival holds for the people of Nagaland, the Advisor said Nagaland is known as the ‘Land of festivals’ as each tribe have its own distinct customs and traditions, language and culture which translates into festivals celebrated individually throughout the year during different seasons of the agricultural calendar.
It is the Hornbill Festival which brings all the tribes of the State on a united front and a single platform with the intention to promote all 17 indigenous tribes of Nagaland, their culture and products to the rest of the world, he said.
It is one of the largest indigenous festivals organized by the State Government whereby the uniqueness and diversity of our cultural identity is showcased here in all its grandeur, he said.
Today, the Hornbill festival has not only placed Nagaland on the World tourism map but have also kept Nagas bonded to their culture legacy and heritage, fostered inter-tribal interaction and generated a growing interest about the diverse and vibrant cultures of Northeast India, he said.
As per the post event analysis, he said the Hornbill Festival has promoted and created avenues for tourism trade and related business, he said.
Giving the statistics of Hornbill tourist inflow, he said from 1.12 lakh tourists in 2016, it has increased up to 2.82 lakh in 2019 while last year the event was held virtually due to the pandemic.

On the hornbill revenue generation, he said in 2018-2019, a post-event analysis was carried out to study the Economic Impact Assessment & Analysis of Hornbill Festival, wherein revenue generated in local economy amounted to Rs 45 crore with an investment of Rs 7 crore while in 2019 investing Rs. 11.52 crore, the revenue generated was Rs. 100.73 crore vide different activities including visitor spending on transportation, food, accommodation, local products, etc.
This year, Yepthomi said with the celebration of the 22nd edition, the State Tourism Department is hopeful to reach out to a wider audience with new innovative ideas and also achieve the objective of celebrating Hornbill Festival to facilitate the local artisan’s/artists/textile industry/agro and allied sectors and also to generate employment opportunities.
The Advisor further extended a warm welcome to all to attend the 22nd edition Hornbill Festival 2021. “We have for you a treasure trove of surprises in store during this 10-day cultural extravaganza”, he said.
(Page News Service)