Nagaland Entrepreneurs’ meet recommends branding, marketing & financial linkages


Kohima, August 24: Nagaland Entrepreneurs’ Meet 2018 under the aegis of Department of Industries & Commerce and YouthNet today held brain storming sessions on successful business models, branding, marketing and financial linkages.
During the meet held at SIRD Hall Kohima, various schemes under Khadi and Village Industries Corporation, Micro, Small & Medium Enterprises, Animal Husbandry & Veterinary Services, Horticulture and Fishery & Aquatic Resources were highlighted to the participants. The resource persons for the meet included Chairman Dream Corporation, Theja Meru, Corporate Manager for Entrepreneurs Associates & Group of Social Ventures Shiroy Lily Shaiza, Branch Manager NEDFi, Kohima K. Jianthailung, Musician Alobo Naga, Director (branding and operations), Zatara Pvt. Ltd Sonam Inoka Khulu, Founder Été Coffee Lichan Humtsoe, Consultant/Program Advisor Entrepreneurs Associates Michelle Hesso, Founder India Trail Rohan Abraham and Founder and proprietor of Runway Nagaland, Negneithem Hengna.
After the day-long brainstorming session the meet has come out with following recommendations:
BRANDING AND MARKETING: Improving skill set and capacity building of Entrepreneurs; Value chain of Bottling, Packaging, Pricing and the entire output of the final product/ service; Creating Value and push from Government for local brands.
ACCESS TO FINANCE: Entrepreneurship facilitation cell under Department of Industries; Association of business, need to maintain common database to identify and track defaulters; Banks need to introduce fast tracking of micro loans, standardization of documents; Ease and reduce time of processing contract, financing loans etc and Start-Up policy for Nagaland.
MARKET LINKAGE: Improve Road connectivity; Create a better system of motivation towards a healthy work culture; Better internet connectivity; Create MOU with Underground factions – do not tax new entrepreneurs for first 3 years and More regular electricity with special emphasis on electrification to more rural areas.
Meanwhile, in his address during the inaugural session, Advisor for Industries & Commerce and NIDC, MLA Imnatiba said entrepreneurs not only create jobs for themselves but also build opportunity for other people to grow.
Expressing that Nagaland can create ecosystem for entrepreneurs and young business owners as the state is placed in a distinct advantage for economic growth, he said young people can bring innovation and revolutionized things to new heights.
Calling the entrepreneurs to be a nation builders and not a wealth creator, the Advisor urged the Naga entrepreneurs to reach out to the people living in the remotest area of the state and empower them for sustainability
The thinking and approach of the youth should be to be an asset to the society and the state, he said while encouraging the entrepreneurs to take advantage to become a leader for economic growth in the north eastern region.
Commissioner & Secretary for Industry & Commerce, Lithrongla G. Chishi urged the youth not only to focus to get degree or certificate but to give due attention on skilling themselves, which will ultimately take them forward.
Announcing that the Department will intensify StartUp programme by September, she asked the entrepreneurs to give up subsidy mindset but to start small and grow in big way.
She also disclosed that the department has decided to feature only “Make in Nagaland” products in the exhibition cum sale stall at the Bamboo Pavilion during the Hornbill Festival this year.
Vice chairman of Nagaland State Cooperative Marketing & Consumers’ Federation Ltd. (MARCOFED), Dr. Ao Toshi stressed on the need to frame a feasible plan for Nagaland with regard to Act East Policy. He urged the entrepreneurs to go to villages and learn the culture and traditional practices where they can come up with unique products.
He said that one has to be honest, transparent, ethical and trustworthy in order to become successful entrepreneurs.
YouthNet founder and advisor, Hekani Jakhalu gave the opening remarks while YouthNet Director Lezo Putsure pronounced closing remark during the inaugural function.
(Page News Service)