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Govt eyes over Rs 50 cr revenue from Hornbill Festival 2019


Kohima, November 28: The Government of Nagaland is expecting to generate more income for the public from this year’s Hornbill Festival which will be held from December 1-10 at Naga heritage village, Kisama, some 10 km from the State capital. The festival will be spread over five districts – Kohima, Dimapur, Mokokchung, Phek and Wokha, and the main arena of the celebration will be Kisama.
The first day of the festival on December 1 will commence with the Statehood Day celebration at Kohima local ground at 8:30 am while the inaugural function of the festival will be held at Kisama in the evening at 4 pm.
Briefing the media today, Advisor, Tourism Department, Khehovi said they are expecting more revenue this year as flow of tourists would be more. He said last year the revenue generated by the public was Rs 45 crore and this year the Government is confident of generating over Rs 50 crores. He said the Government is not earning but it has been facilitating for the people to earn from the festival.
Khehovi said the popularity of the festival has grown wide and more tourists are expected this year, which will enable people to generate more revenue than previous years. He said that with signing of Memorandum of Understanding with Airbnb this year, the State is expecting increase in domestic and foreign tourist visiting the festival.
Last year, altogether 2,51,701 visitors including 2702 foreigners, 37,397 domestic tourist and 2,11,602 local visitors thronged the Heritage village.
The State Government has allotted Rs 5 crore for the festival but the Department of Tourism is expecting additional sanction like previous years.
This year’s edition of the much acclaimed festival of festivals will not have chief guest but Governor R N Ravi will be the chief host and he will inaugurate the ten days festival on December 1, which coincides with the State inauguration day.
There will be 17 cultural troupes from Nagaland for the whole festival, apart from cultural troupes from Thailand and Hungary. Northeast Zone Cultural Centre (NEZCC) will also take part, which will showcase the culture of the northeast. There will be around 850 artistes for the cultural extravaganza.
Other than the cultural performances, the other events include People’s Festival at Khezhakeno, trekking and hiking to Mount Teyozwu, Dzukou Winter experience, traditional evening park at Kigwema, Kohima Heritage Walk, Box Office Show by Tetseo Sisters, Hornbill Night Parade, Mini / Acoustic concerts. The traditional stone pulling ceremony will be held at Mima Village. Handloom & Handicrafts, Hornbill World War 2 rally, Adventure activities, Naga Chef Season 7 are some other attractions.
Additional Director and HoD Tourism Department, Akhale Vizol informed that the whole stretch of Naga Heritage Village Kisama will be “Plastic Free Zone” including Hornbill Night Bazaar in Kohima city.
She also informed that the department has issued hornbill festival price regulations and it would be strictly enforced.
In the year 2000, the Government desirous of promoting tourism embarked upon an ambitious project to exploit the cultural assets of Nagaland through a weeklong long festival to coincide with the celebration of Nagaland Statehood Day on 1st December. Thus, the inception of the Nagaland Hornbill Festival, so named in collective reverence to the bird enshrined in the cultural ethos of the Nagas, to espouse the spirit of unity in diversity.
Hornbill Festival held for ten days draws all the tribes and sub-tribes of Nagaland to the foothills below the lofty spurs of the towering Mount Japfü wherein lies Naga Heritage Village, Kisama – the venue of the festival. It plays host to a weeklong medley of cultural performances, indigenous games, craft bazaar, music events, fashion, cycling, motor sporting, events, kids carnival, floral galleria, food courts, film festival and a series of competitions in various activities. (Page News Service)