Friday, July 30, 2021
Nagaland

‘Famous Letterpress’ and ‘Mohsina Khan Fashion & Design’ tie up with Fusion Store

Fusion Store

Dimapur, February 14: ‘Famous Letterpress’ and ‘Mohsina Khan Fashion & Design’ on Thursday joined about 20 more local entrepreneurs to tie-up with Fusion Store and bring their creations to the public. While for Famous Letterpress this isn’t the first point of access to take its products to the people, for Mohsina Khan this is the first and only place for now.
Speaking with the media fraternity here at Fusion Store, Hotel Acacia Complex about her venture, Mohsina Khan said that she always wanted to come back to Dimapur and set up her journey here and she is starting with her limited pieces of traditional Indian party wears that are not of loud hue or heavy and echoes the fashion preferences of the state.
Dimapur based Mohsina, who is an alumnus of Pear Academy of Fashion, Delhi, had previously worked in entertainment industry and designed for short films like ‘Amma Meri’ and ‘Kaala’. ‘Amma Meri’ was screened in Tampere Film Festival, Finland.
Mohsina said that her creations available in the store presently are not bridal wear and their price ranges from INR 9,000 to INR 13,000.
Sinlo Kemp, Famous Letterpress’ graphic artist, said that the studio is perhaps the only one in the country where designing and the printing process go hand in hand under the same roof and the machines the studio uses are not used by others for the same purposes and services and this makes Famous Letterpress a niche startup.
He described that the machines are old vintage and original Heidelberg prints brought from Germany that are about a century old and everything from papers to the ink are imported from countries like England and Holland and the process is tedious and these certainly make the products a little expensive.
He said that since the launch of the studio, the response has been largely positive and people from the state as well as outside reach out to them to create for them products like wedding cards, business cards and other stationeries.
He explained that what make the Famous Letterpress products stand out are their vintage minimalist styles, designers from different places working together, and that one can actually feel the writings on the thick papers. He also informed that they are soon going to launch their website cum online store.
Previously, Temsusenla Kichu, owner of Fusion Store mentioned that the growth of the store since the inception has been consistent and she wants to concentrate in Nagaland. She said that she wants to work for the local brands and make the brands more visible.
She also mentioned about the store’s association with Li-Mheghi (A girls treasure in Sumi), a home based business run by Akali Swu from Kohima who sells her embroidered products and undertakes customized orders on embroidery and gift baskets mainly via Instagram. (Page News Service)

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