Kim Kardashian and her sisters Khloe and Kourtney all have millions of Instagram followers that are fake.
A recent investigation by the Institute of Contemporary Music Performance (ICMP) in London took various celebrity accounts and put them through an audit to uncover just how many followers were real.
Ellen DeGeneres topped the list showing that 58 per cent of her 75.6million followers were fake, followed by K-Pop group BTS with 48 per cent of their 19.4million followers not real and of Kourtney Kardashian’s 80.4million followers 49 per cent.
The calculation of the percentage is the ration of their followers to their fake ones.
Kim who ha 143.6million followers and Khloe, who has 96million, both have 44 per cent fake followers. Kylie Jenner also made the showbiz list with 30 per cent of he 140.3million fans classed as fake.
Ariana Grande , Taylor Swift , Miley Cyrus and Priyanka Chopra were also some of the other notable celebs with the highest number of fake followers.
The ICMP used software IG Audit to run the investigation along with SparkToro’s Fake Followers Audit to measure what percentage of their following was actually real.
The Kardashian-Jenner business model relies heavily on a social media engagement especially when it relates to a promoted post for a brand.
It was reported earlier this year that Kim can earn between $300,000 and $500,000 per Instagram post and with longer term endorsements she signs multi-million dollar deals for up to $6million.
Kim’s social media power is evident having racked up millions of followers across Instagram and Twitter , which translates into millions of dollars as she pushes diet pills and tummy teas alongside her cosmetics brand KKW.