Friday, May 31, 2024

8-day Regional SARAS Fair begins in Kohima

Nagaland News

Kohima, March 24: An 8-day long Regional Sale of Articles of Rural Artisans Society (SARAS) Fair 2021 got underway today at Kohima local ground under the aegis of Nagaland State Rural Livelihoods Mission (NSRLM) under the Department of Rural Development.

The fair aims to help women Self Help Groups (SHGs) throughout the State to come together at one place and enhance market linkages. Altogether 24 stalls run by SHGs from 11 districts at Khouchiezie (Kohima local ground) are open from 9 am to 5 pm till March 31.
Locally grown fresh fruits and vegetables, flowers, rice, preserved food items and pickles, snacks and savories, fruit juices and medicinal extracts, fancy handloom and craft products and accessories, daily kitchen goods etc. are available at this Regional SARAS Fair.
SARAS Fair is an initiative of the Union Ministry of Rural Development to promote rural products and build capacities of SHGs by bringing them under one platform where they can promote their products through exhibition and sale.
Nagaland has huge potential in various rural and small scale sectors, but a major hindrance is the lack of markets for selling of products, a note issued by NSRLM maintained.
In this, the fair provides marketing opportunities and exposure to rural communities and entrepreneurs and creates awareness amongst urban consumers about rural products.
Encouraging such enterprises will help boost the economy of the State as a whole and also develop the rural community market base, it said.
Nagaland Advisor for Urban Development & Municipal Affairs, Dr. Neikiesalie Kire formally inaugurating the fair encouraged the Self Help Groups (SHGs) from different districts to learn, exchange and emulate the best practices from each other. He encouraged the SHGs to avail the opportunities provided by such platforms to not just confine their products in the local market but to promote and expand it to a broader market.
Dr Kire also suggested promoting different products which are unique to a particular region and expressed hope that with improvement in the COVID-19 pandemic, more SHGs will participate in future fairs.
Mission Director, NSRLM, Imtimenla informed that the objective of the Fair is mainly to bring local artisans, SHGs into a platform where they can promote, sell and expand their products to a larger customer.
With the COVID-19 pandemic adversely affecting small businesses, she said that with relaxation in SOPs, the SARAS Fair is being held to encourage SHGs to restart their business, and two SHGs from 11 districts are participating in the Fair. She expressed hope that SHGs from Noklak will also be able to participate in the next SARAS Fair.
(Page News Service)