KOHIMA, FEBRUARY 18: A 2-day workshop on Handicraft Marketing which was organised by the Development Commissioner (Handicraft) from at Hotel Grandeur, Kohima concluded on February 18.
Speaking at the orientation programme on the first day, Managing Director, Nagaland Handloom & Handicrafts Development Corporation Ltd., Zakabo Rotoka encouraged the participants of around 70 people to aspire to be different from everyone else. He said, “Once you get into the business of craft, one must aspire to be unique and append one’s signature to whatever products one makes.”
Rotoka also pointed out that so far, Nagaland lacks behind Manipur when it comes to adding finishing touches to handiworks. He further urged on the participants of the workshop to give importance to the last touches, which involves polishing and refining handicrafts so as to add value to one’s product.
Director, Industries & Commerce, Government of Nagaland, K. Hokishe Assumi said that normally Naga women has innate talent in weaving but the handloom products of Nagaland is under threat because of the mass production of finer products of the same nature with a cheaper price tag in the States like Punjab. Assumi also assured that if at all the artisans and craftsmen of Nagaland is need of assistance, the office is always ready to be of help.
He also advised the participants to have necessary documents arranged so that travel plans could be processed whenever an opportunity comes to visit other places in the country for exposure trips and study tour.
The first day of the workshop included lessons on “Packaging of Handicrafts items for marketing” by State Awardee, T. Yanger Sor and “Importance of Design for Handicrafts Marketing” by Empanelled Designer, Vilekhoto Pusa.
Senior Assistant Director (Handicrafts), T Rollee Vareishim also talked about the “Importance of quality and utility of Handicrafts for marketing”.
Day 2 of the workshop witnessed discussions on “Market survey for Handicrafts Marketing” led by Deputy Director, Department of Commerce & Industries and Senior Manager, LIC, Aienla Jamir informed the participants about “Health Insurance Scheme”, which handicrafts artisans can avail.
(Page News Service)